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The Shape of Speed - Inside Cervelo

  • Echelon Cycle & Multisport 125 5th St. Santa Rosa, CA 95401 USA (map)

To say we're excited is an understatement.  Damon Rinard, a man who previously only spoke at at Cervelo's annual sales meeting, is actually COMING to speak at Echelon Cycle & Multisport!!  He's traveling all this way, to talk to you, the people riding the bikes he helped design, and tell you why he made them the way he did.  He may be one of the brightest people we've ever met, but he's a bike geek at heart, and speaks plain English when describing really intensely complex ideas.

We expect this event to pack the shop to capacity so you MUST RSVP, and the event will be closed once we reach our max.

This is your exclusive invitation to come meet some of the minds behind Cervelo's design approach and its journey from a garage in Montreal, Canada, to the world stage and beyond.

Enjoy tasty refreshments and a pint on us.  And if you're the lucky one, you'll walk away at the end of the evening with a special Team Garmin-Sharp prize pack!  We hope to see you there. 

Damon Rinard Bio

Damon Rinard is the Senior Cycling Technologist at Cervélo Cycles Inc.. He took his B.S. in Mechanical Engineering from San Diego State University in 2000 with an emphasis in advanced materials. His Senior Project involved developing and manufacturing one of the first full-carbon clincher rims.

Prior to university, Damon had been Technical Services rep for Cycle Composites Inc., the start-up company that developed the Kestrel brand. Later he worked as an Associate Engineer at GKN Aerospace, using non-contact Moiré interferometry to measure airfoil coordinates on titanium jet engine fan blades.

After graduation, he became an engineer with Trek Bicycle Corporation, where he worked for seven years, ending up as an Advanced R&D Engineer in Trek’s Advanced Concept Group. Damon worked with Trek engineering teams on such projects as carbon fibre hubs (on which he holds a patent); defining the application—and quantifying the fatigue effects—of spoke stress relief; CFD analysis of helmet aerodynamic drag and heat transfer (ventilation); and saddle comfort research with the University of Wisconsin’s Biomedical Engineering department. He also helped pioneer the use of new engineering technologies at Trek, including CFD simulation of fluid flows.

Damon came to Cervélo in 2009 in two roles, as Senior Advanced R&D Engineer, and Race Engineer for the Cervélo TestTeam. His projects with the Cervélo engineering group have focused on aerodynamics, mechanical usability, measuring comfort (vibration transmission and human perception), geometry, and biomechanics.

He was promoted to his present position as Senior Cycling Technologist in 2014.