Skip to main content

Store Hours: 10-6 M-F, 10-5 Sat, Sun Closed

Front of Echelon Cycle Bike Shop

Your Santa Rosa Bike Shop

Welcome home to your new favorite bike shop in Sonoma County.  We stock excellent bikes, care deeply about your experience riding, and look forward to providing you with the best bike repairs available in Santa Rosa.

Our bike rentals are so well maintained you won't miss your own bike while riding ours.

Whether you into riding road, gravel, or swoopy singletrack we've got you covered.

We're located on the corner of 5th Street and Davis and have plenty of Off-Street parking to make it easy for you to visit us in person.

Popular Bike Categories

Road Bikes

We sell some of the fastest road bikes on the planet by BMC, Cervélo and Scott.

Mountain Bikes

We stock and sell Scott Mountain Bikes.


We sell triathlon bikes by BMC and Cervélo.

Gravel Bikes

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam massa ex, suscipit id ligula at, luctus tempus dolor.

Brands We Carry.

Kevin and Mariko

Our Story

Every new business starts to solve a problem, and we knew that Santa Rosa, California needed a great bike shop that focused on selling triathlon, road, gravel and mountain bikes as well as all the cycling apparel, parts and accessories to keep you rolling.

So back in 2008 Echelon Cycle & Multisport was launched with the spirit that you shouldn't have to drive to San Francisco to get excellent gear. 

We opened our doors at a funky little building off the beaten path where we learned a lot about what it takes to run a business, and we've since moved to a great spot downtown that is surrounded by wonderful neighbors (Bike Monkey and Flying Goat Coffee to name a few).


We have a few guiding principles we like to adhere to

1. Only stock excellent quality goods (especially bikes).

A bike can be a huge investment, and we only carry the ones that will work well for a long time. If you're anything like us, you love to ride, and you don't want your bike causing you problems during your precious ride time so we seek out quality in everything we carry.

2. We stand behind what we sell.

If anything you get at our store gives you problems it shouldn't, let us know and we'll make it right. We personally try out nearly every single product we sell so we know whether or not it's any good.

3. Keep it current.

No one wants outdated gear slowing them down! We stick to the latest and greatest stuff to keep you going fast and looking sharp.

4. Get out there!

Our community is important to us, it is what keeps us going and keeps us in the know. Throughout the year we faithfully support many of the local non-profits and events with product donations and mechanical support. We love seeing you in action and chatting about how your equipment is helping you be the best you can be.

5. Be nice.

We like it when people are nice to us, so we are nice to our customers.