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Front of Echelon Cycle Bike Shop

Your Santa Rosa Bike Shop

Welcome home to your new favorite bike shop in Sonoma County.  We stock excellent bikes, care deeply about your experience riding, and look forward to providing you with the best bike repairs available in Santa Rosa.

Whether you into riding road, gravel, or swoopy singletrack we've got you covered.

We're located on the corner of 5th and Davis, and have plenty of private parking to make it easy for you to visit us in person.

Popular Bike Categories

Road Bikes

We sell some of the fastest road bikes on the planet by BMC, Cervélo and Scott.

Mountain Bikes

We stock and sell Scott Mountain Bikes.


We sell triathlon bikes by BMC and Cervélo.

Gravel Bikes

Want to explore the road less traveled? Check out our gravel bikes now.